ASB Hosts National Sales Conference in Louisville, Kentucky

March 24, 2026

ASB recently hosted its annual National Sales Conference in Louisville from March 16th -19th. The First in Class event brought together sales associates, vendor partners, and home office support staff for several days of networking, education, and business development.

Attendees participated in highly anticipated conference highlights, including the merch show, exhibitor showcase, the new patriot pavilion and professional development sessions. These experiences were complemented by intentional networking opportunities designed to strengthen relationships and spark collaboration across the organization.

Six people stand smiling in front of a “Sock Club” booth at the National Sales Conference in Louisville, Kentucky, holding socks and tote bags. Colorful socks decorate the booth as the ASB group appears happy and engaged at the event.

Three "First in Class" cards featuring an illustrated black horse surrounded by gold and white roses, ornate gold detailing, and bold lettering—perfect for commemorating the National Sales Conference in Louisville, Kentucky.

The conference also featured standout events that fostered camaraderie and community. A Kentucky Derby-themed night brought attendees to the excitement of Churchill Downs, delivering an immersive and memorable experience. Additionally, the Louisville Slugger Museum offered a unique setting for connection, giving attendees the chance to step outside the conference environment and into the batting cages for an interactive networking experience.

People gather around a table covered with folded brown shirts and tote bags at the National Sales Conference in Louisville, Kentucky. A woman smiles while holding her phone as others browse the ASB-branded items at this busy indoor event.

A woman stands behind a sign-in table at the National Sales Conference, smiling and holding papers. Two people in front are signing in, while another sits at the end. An ASB-branded backdrop and boxes are visible in the Louisville, Kentucky venue.

“The National Sales Conference continues to be a powerful reflection of the collaboration and commitment that drive our organization forward,” said Justin Zavadil, President of ASB. “It’s inspiring to see our sales associates invest in their growth while engaging alongside our valued vendor partners. These shared experiences not only strengthen relationships, but also position us for continued success in the year ahead.”

During the Welcome Kickoff, ASB also recognized two outstanding individuals with induction into its Hall of Fame. Stan Klarenbeek and Dave Robinson were honored for their lasting contributions and the positive impact they have made on the organization over the years. Larry Zavadil, Founder & CEO of ASB, presented the awards in front of family and friends during the National Conference, recognizing their dedication and influence in making ASB a better place to work and grow.

Three adults stand on a theater stage in Louisville, Kentucky, smiling at the camera. The man in the center holds a red hockey jersey with "STAN 1238 CLARENBEEK" on it. The ASB national sales conference's empty red seats are visible behind them.

A group of eight people smile for a photo at the National Sales Conference in a Louisville Kentucky theater, with one person holding up a red "DAVE 76 ROBINSON" jersey. The ornate décor and theater seats are visible in the background.

ASB extends its sincere appreciation to all who contributed to the success of the conference. The engagement and enthusiasm of attendees, combined with the support of vendor partners and event organizers, create a meaningful and impactful experience. The First in Class event generated new ideas, strengthened connections, and set the stage for a successful year ahead.