ASB Announces Maxx Rochette as Vice President of Canadian Solutions for Business
September 3, 2024
American Solutions for Business announces the appointment of Maxx Rochette as Vice President of the newly established Canadian Solutions for Business (CSB).
In this role, Rochette will oversee strategic initiatives and foster a collaborative environment as CSB evolves within the Canadian market. Maxx brings 12 years of experience in the promotional products industry, beginning his career in sales and working his way up to senior leadership within his previous distributor.
“I’m excited about the opportunity with CSB because it provides a platform to leverage my experience in customer relationship management while contributing to a company known for its commitment to client satisfaction,” shares Rochette. “I’m particularly drawn to the chance to work on initiatives to enhance customer experiences and streamline processes, as I have a strong passion for developing strategies that drive customer loyalty and business growth. I’m also eager to work with a team that values collaboration and innovation, which I believe will allow me to apply my skills effectively and continue learning and growing.”
Rochette will work closely with ASB’s Founder and CEO, Larry Zavadil, as well as VP of Vendor Relations, Marketing & Events, Dana Zezzo to develop the company’s strategic vision.
“We’re excited for this new chapter ahead,” says Zezzo. “Appointing Maxx in this role is a major milestone in expanding reach within Canada. This will allow new and existing sales associates to best serve customers wanting to do business within Canada.”