ASB Hosts 2026 Accelerate Event in Duluth, MN

May 27, 2026

Collage of smiling people at an Accelerate Event in Duluth, MN, with ASB logos, event swag, and outdoor scenes—including a large "I Love Duluth" sign and the iconic lift bridge. Text: “ASB American Accelerate Duluth, MN 2026.”.

ASB hosted their fifth annual Accelerate event May 18-21 in Duluth, Minnesota. Throughout the four-day experience, ASB sales associates, support staff, and home office team members came together for engaging suite-style meetings with 28 valued vendor partners. The event created opportunities for meaningful conversations, collaborative learning, and strategic business discussions.

A row of navy blue trucker hats with red and white patches and braided bills is neatly lined up on a table at the 2026 ASB Accelerate Event in Duluth, MN.

Five women smiling and posing together indoors at the ASB Accelerate Event in Duluth MN, wearing badge lanyards. One woman in the center holds a camera and wears a cap, while the others stand close on either side. Excitement for 2026 fills the air.

Designed to encourage education, innovation, and stronger partnerships, Accelerate gives qualifying sales associates direct access to vendor expertise and resources that ultimately help elevate the experience they provide to their end-user customers. “Accelerate continues to be one of the most energizing events of the year,” shared Taylor Borst, VP of Vendor Relations, Marketing & Events. “Bringing together our sales associates, vendor partners, and home office team in one place creates so many valuable opportunities to connect, learn, and grow together. The collaboration and enthusiasm throughout the week truly reflect the strength of the ASB community.”

A crowd gathers near food trucks outside Bent Paddle Brewing Co., a brick building with painted signage in Duluth MN. People stand in line and chat on a cloudy day during the lively ASB Accelerate Event in this urban setting.

Five smiling adults, three women and two men, stand together indoors at the ASB Accelerate Event in Duluth, MN. They wear name badges and casual clothing, with a colorful display background behind them at this 2026 conference.

While the suite meetings remained the centerpiece of the event, the connections extended far beyond scheduled meetings. Attendees gathered throughout the week for shared meals, networking opportunities, and social events designed to strengthen relationships and celebrate the partnerships that drive ASB forward. One attendee favorite included an evening at Bent Paddle Brewing Co., where guests enjoyed local food trucks, outdoor games, and time spent connecting in a relaxed atmosphere.

In addition to professional development and networking, ASB remains committed to supporting the local community. This year, attendees rallied behind Star of the North Maternity Home, an organization with close ties to the ASB family that provides housing, support, and resources for pregnant women experiencing homelessness. Through the generosity of attendees and partners, ASB successfully doubled last year’s contribution, raising $10,000 to support the organization’s mission and the women they serve.

A group of 14 people wearing matching black “Duluth” sweatshirts pose together outdoors in front of the Aerial Lift Bridge in Duluth MN, with water and buildings behind them on a cloudy day during the ASB Accelerate Event 2026.