ASB proudly hosted its annual charitable initiative in conjunction with the 2026 National Sales Conference in Louisville, Kentucky, raising a total of $10,000 in support of AMPED. Giving back remains a cornerstone of ASB’s culture, with each conference dedicated to supporting a local organization and making a meaningful impact within the host community.

This year’s selected charity partner, AMPED, is a nonprofit organization focused on empowering youth and families through education, music, technology, and workforce development. Rooted in Louisville’s rich musical heritage, AMPED plays a vital role in fostering creativity, innovation, and opportunity for the next generation.

Leading up to and throughout the conference, attendees participated in fundraising efforts through the purchase of custom decals. Displayed prominently throughout the event space, these decals served as a visible representation of the collective generosity and shared commitment from ASB sales associates, home office staff, and vendor partners.

“I founded AMPED in 2014, the whole idea around it was to provide music-related resources to kids who otherwise couldn’t afford them,” shared Dave Christopher Sr., President and Founder of AMPED. “What we’re really trying to do is build healthy, happy, whole young people. I’m a firm believer that everything you need is already within your space, these kids are capable.”

A highlight of the conference took place during the Welcome Social & Dinner, where talented young musicians from AMPED delivered a live performance. Their energy and artistry created a memorable and meaningful experience for attendees, bringing the organization’s mission to life.

ASB is honored to support AMPED and its impactful work, and extends sincere appreciation to its attendees, vendor partners, and team members whose generosity made this contribution possible.

To learn more about ASB, visit http://www.americanbus.com.