Milestones and life events can cause significant shifts in consumers’ financial needs and priorities. Financial institutions should be ready to connect with customers during these life events to support them at every step of their financial journey. Events like marriage, career changes, becoming a parent or buying a home can prompt customers to need additional…

Today’s parents are working to give their children a responsible understanding of money management and financial literacy by opening youth accounts. Research shows that 63% of parents have opened a checking or savings account for their children. It is also found that Gen Z and Millennials are starting this process earlier than Gen X and…

As banks work to expand their customer base, they must ensure they are addressing the unique needs and preferences of Gen Z. This generation, ranging in age from 12 to 27, now makes up nearly 20% of the U.S. population and boasts approximately $350 billion in spending power, according to research by Adrenaline. While nearly…

Every day customers are bombarded with digital ads, but direct mail remains a powerful tool in the financial industry. Receiving a piece of physical mail puts your brand in the hands of your customer rather than just on a screen. With the large number of creative pieces that can be produced for direct mail, the…

Community events are a great setting for banks, credit unions and other financial institutions to get out and engage with current and potential customers. From county fairs, baseball games, festivals, school activities or races, there are often sponsorship opportunities that you can take advantage of. This is a great opportunity to show that your institution…

American Solutions for Business (ASB), recently joined forces with an organization made up of community and regional banks, The North Carolina Bankers Association (NCBA). ASB sales associate, Randall Johnson, coordinated the relationship, securing a multi-year agreement. Since its establishment in 1981, ASB has flourished into one of the largest distributors in the industry, providing customers…

Click below to learn what our Word of The Day means and how it might work for you! We invite you to visit our website at www.ASBFinancialSolutions.com to learn all the ways we can help you and your team. If you’re ready to find cost savings and have expert collaboration on perfectly suited products and…

What’s on your list? A wish list was recently published by Bank Administration Institute (BAI), revealing bankers’ three leading business challenges to achieving their goals for 2023: Even if you are not in the banking industry, these same challenges probably sound familiar. The niche where you focus your efforts becomes that much more important to…

At one time or another, you may have seen a demonstration of fitting rocks and sand into a jar. Interestingly, if you fill the jar first with sand, then with pebbles and then try to add the larger rocks, you will find they do not all fit. If you start by placing the larger rocks…