SITUATION: A large glass manufacturer needed a streamlined ordering process for their production line materials. Initially, their ACES site was created for purchasing business cards and office supplies for a limited group of employees. As their widespread needs became more evident, so did the need to upgrade to the ACES Elite platform. The transition expanded […]
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While plastic and stainless steel is often the go-to for on-the-go drinkware, glass pieces have begun to rise to the top. It’s not just a fluke – here are the reasons a glass bottle may be right for your program: High Perceived Value – glass drinkware is often heavy, resulting in a greater perceived value
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Over the last decade, the promotional product industry has gone through many changes and evolved into a flourishing network of not only functional products, but recognizable ones. What some may have dubbed as a “trinkets and trash” business is now an essential resource for companies and organizations to access the hottest name-brand items on the market.
Trend Alert – Name Brands Read More »
Since the dawn of the auto industry, engine service centers have been developing new strategies for marketing themselves. Many try to accomplish this direct mail and email marketing. This results in the following response rates: Direct Mail Geo-targeted lists: 0.5% – 1.5% Existing customer lists: 15% – 20% Email Marketing Open rate: 20% Click thru: 7% Conversion rate: 2%
Hang Up Your Service Marketing Strategy Read More »